Christmas and seasonal gift trends (US)

Weddings

brunch and bouquets

+330% MoM

Brunch and bouquets is up 330% month on month in the US. Platforms above +5%: Pinterest. Niche: Weddings. This percentage is raw, not seasonally adjusted.

Gifts & personalised

engraved gift

+83% MoM

Engraved gift is up 83% month on month in the US. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

christmas gift

+75% MoM

Christmas gift is up 75% month on month in the US, rising on Google search, YouTube, eBay and Etsy (US-based shops). Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 8 Dec 2025 (Google search). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Gifts & personalised

photo gift

+59% MoM

Photo gift is up 59% month on month in the US. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

personalized gifts

+47% MoM

Personalized gifts is up 47% month on month in the US. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 4 May 2026 (Google Shopping). List by about w/c 22 Mar 2027.

Gifts & personalised

leather gift

+41% MoM

Leather gift is up 41% month on month in the US, rising on Google search and Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 4 May 2026 (Google search). List by about w/c 22 Mar 2027.

Gifts & personalised

wooden gift

+37% MoM

Wooden gift is up 37% month on month in the US. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

introvert gift

+31% WoW

Introvert gift is up 31% week on week in the US. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

tree lover gift

+27% WoW

Tree lover gift is up 27% week on week in the US, rising on eBay and Etsy (US-based shops). Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

engagement gift

+17% WoW

Engagement gift is up 17% week on week in the US. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for dog lover

+11% WoW

Gift for dog lover is up 11% week on week in the US. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

secret santa gift

+10% WoW

Secret santa gift is up 10% week on week in the US, rising on eBay and Etsy (US-based shops). Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for gamer

+10% WoW

Gift for gamer is up 10% week on week in the US. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

custom gift

+10% MoM

Custom gift is up 10% month on month in the US, rising on Google search and Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 4 May 2026 (Google search). List by about w/c 22 Mar 2027.

Gifts & personalised

gift for girlfriend

+8% MoM

Gift for girlfriend is up 8% month on month in the US. Platforms above +5%: YouTube. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for book lover

+6% WoW

Gift for book lover is up 6% week on week in the US. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift box

+4% MoM

Gift box is up 4% month on month in the US. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 9 Dec 2024 (Google search). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Gifts & personalised

gift for gardener

+4% WoW

Gift for gardener is up 4% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

dragon lover gift

+3% WoW

Dragon lover gift is up 3% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

personalized gifts for coworkers

+2% WoW

Personalized gifts for coworkers is up 2% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for cyclist

+2% WoW

Gift for cyclist is up 2% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

garden lover gift

+2% WoW

Garden lover gift is up 2% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

bookworm gift

+1% WoW

Bookworm gift is up 1% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

cow lover gift

+1% WoW

Cow lover gift is up 1% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for mum

+1% WoW

Gift for mum is up 1% week on week in the US. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

librarian gift

+1% WoW

Librarian gift is up 1% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

mothers day gift

+1% WoW

Mothers day gift is up 1% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 27 Apr 2026 (Google search). List by about w/c 15 Mar 2027.

Gifts & personalised

valentines gift

+1% WoW

Valentines gift is up 1% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 2 Feb 2026 (Google search). List by about w/c 21 Dec 2026.

Gifts & personalised

gift for grandma

+1% WoW

Gift for grandma is up 1% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for cat lover

+1% WoW

Gift for cat lover is up 1% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

workout gift

0% WoW

Workout gift is flat week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

personalised doormat

0% WoW

Personalised doormat is flat week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

pet memorial gift

0% WoW

Pet memorial gift is flat week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

birth flower necklace

0% WoW

Birth flower necklace is flat week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

new home gift

0% MoM

New home gift is flat month on month in the US. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

baby shower gift

0% MoM

Baby shower gift is flat month on month in the US. Platforms above +5%: YouTube. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

best friend gift

0% MoM

Best friend gift is flat month on month in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for boyfriend

0% MoM

Gift for boyfriend is flat month on month in the US. Platforms above +5%: YouTube. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for dad

0% MoM

Gift for dad is flat month on month in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for her

0% MoM

Gift for her is flat month on month in the US. Platforms above +5%: YouTube, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 2 Feb 2026 (Google search). List by about w/c 21 Dec 2026.

Gifts & personalised

gift for teacher

0% MoM

Gift for teacher is flat month on month in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

graduation gift

0% MoM

Graduation gift is flat month on month in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 4 May 2026 (Google search). List by about w/c 22 Mar 2027.

Gifts & personalised

hamper

0% MoM

Hamper is flat month on month in the US. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

housewarming gift

0% MoM

Housewarming gift is flat month on month in the US. Platforms above +5%: Google Shopping, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

name necklace

0% MoM

Name necklace is flat month on month in the US. Platforms above +5%: Google Shopping, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

stocking stuffer

0% MoM

Stocking stuffer is flat month on month in the US. Platforms above +5%: eBay, Etsy (US-based shops). Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

fathers day gift

0% WoW

Fathers day gift is flat week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 2 Jun 2025 (Google search). List by about w/c 19 Apr 2027.

Gifts & personalised

country music gift

-1% WoW

Country music gift is down 1% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

bat lover gift

-1% WoW

Bat lover gift is down 1% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

custom keyring

-1% WoW

Custom keyring is down 1% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

beer lover gift

-2% WoW

Beer lover gift is down 2% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

bridesmaid gift

-2% WoW

Bridesmaid gift is down 2% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

groomsmen gift

-3% WoW

Groomsmen gift is down 3% week on week in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

birthday gift

-9% MoM

Birthday gift is down 9% month on month in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 2 Feb 2026 (Google search). List by about w/c 21 Dec 2026.

Gifts & personalised

wedding gift

-11% MoM

Wedding gift is down 11% month on month in the US. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 8 Sep 2025 (Google search). List by about w/c 26 Jul 2027.

Gifts & personalised

personalised gifts

-12% WoW

Personalised gifts is down 12% week on week in the US. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Weddings

bridesmaid proposal

-14% MoM

Bridesmaid proposal is down 14% month on month in the US. Platforms above +5%: no platform above +5%. Niche: Weddings. This percentage is raw, not seasonally adjusted.

Gifts & personalised

retirement gift

-17% MoM

Retirement gift is down 17% month on month in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

anniversary gift

-19% MoM

Anniversary gift is down 19% month on month in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for him

-21% MoM

Gift for him is down 21% month on month in the US. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

memorial gift

-33% MoM

Memorial gift is down 33% month on month in the US. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.