Christmas and seasonal gift trends (UK)

Gifts & personalised

colleague gift

+200% MoM

Colleague gift is up 200% month on month in the UK. Platforms above +5%: Google search. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Weddings

dream engagement rings

+127% MoM

Dream engagement rings is up 127% month on month in the UK. Platforms above +5%: Pinterest. Niche: Weddings. This percentage is raw, not seasonally adjusted.

Weddings

dream wedding dresses

+75% MoM

Dream wedding dresses is up 75% month on month in the UK, rising on Pinterest and Etsy. Niche: Weddings. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for mum

+60% MoM

Gift for mum is up 60% month on month in the UK, rising on Google search, Google Shopping and eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 8 Dec 2025 (Google search). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Gifts & personalised

christmas gift

+45% MoM

Christmas gift is up 45% month on month in the UK, rising on Google search, Google Shopping, YouTube and eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 1 Dec 2025 (Google search). Peak expected w/c 30 Nov 2026. The usual list-by window has passed, so list now.

Gifts & personalised

gift for her

+30% MoM

Gift for her is up 30% month on month in the UK, rising on Google Shopping and eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 2 Dec 2024 (Google search). Peak expected w/c 30 Nov 2026. The usual list-by window has passed, so list now.

Gifts & personalised

hamper

+10% MoM

Hamper is up 10% month on month in the UK, rising on Google search and Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 8 Dec 2025 (Google search). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Gifts & personalised

gift for gamer

+9% WoW

Gift for gamer is up 9% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

personalised gnomes

+7% WoW

Personalised gnomes is up 7% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

stocking stuffer

+6% WoW

Stocking stuffer is up 6% week on week in the UK, rising on eBay and Etsy. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for book lover

+5% WoW

Gift for book lover is up 5% week on week in the UK, rising on YouTube and eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

foodie gift

+5% WoW

Foodie gift is up 5% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

secret santa gift

+5% WoW

Secret santa gift is up 5% week on week in the UK, rising on eBay and Etsy. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 25 Nov 2024 (Google search). Peak expected w/c 23 Nov 2026. The usual list-by window has passed, so list now.

Gifts & personalised

goose lover gift

+5% WoW

Goose lover gift is up 5% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for dog lover

+2% WoW

Gift for dog lover is up 2% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for cat lover

+2% WoW

Gift for cat lover is up 2% week on week in the UK. Platforms above +5%: YouTube. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for cyclist

+2% WoW

Gift for cyclist is up 2% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

book club gift

+2% WoW

Book club gift is up 2% week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

garden lover gift

+2% WoW

Garden lover gift is up 2% week on week in the UK. Platforms above +5%: YouTube. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

encouragement gift

+2% WoW

Encouragement gift is up 2% week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

pet memorial gift

+2% WoW

Pet memorial gift is up 2% week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

beer lover gift

+1% WoW

Beer lover gift is up 1% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

self care gift

+1% WoW

Self care gift is up 1% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

memorial gift

+1% WoW

Memorial gift is up 1% week on week in the UK. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 4 Nov 2024 (Google search). Peak expected w/c 2 Nov 2026. The usual list-by window has passed, so list now.

Gifts & personalised

groomsmen gift

+1% WoW

Groomsmen gift is up 1% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for grandma

+1% WoW

Gift for grandma is up 1% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for gardener

+1% WoW

Gift for gardener is up 1% week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

personalised playing cards

+1% WoW

Personalised playing cards is up 1% week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

valentines gift

0% WoW

Valentines gift is flat week on week in the UK, rising on YouTube and eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 19 Jan 2026 (Google search). List by about w/c 7 Dec 2026.

Gifts & personalised

housewarming gift

0% WoW

Housewarming gift is flat week on week in the UK. Platforms above +5%: YouTube. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

graduation gift

0% WoW

Graduation gift is flat week on week in the UK. Platforms above +5%: YouTube. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 7 Jul 2025 (Google search). List by about w/c 24 May 2027.

Weddings

bridesmaid proposal

0% WoW

Bridesmaid proposal is flat week on week in the UK. Platforms above +5%: eBay. Niche: Weddings. This percentage is raw, not seasonally adjusted.

Gifts & personalised

personalised jigsaw

0% WoW

Personalised jigsaw is flat week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

bridesmaid gift

0% WoW

Bridesmaid gift is flat week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for teacher

0% WoW

Gift for teacher is flat week on week in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 7 Jul 2025 (Google search). List by about w/c 24 May 2027.

Gifts & personalised

baby shower gift

0% MoM

Baby shower gift is flat month on month in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

custom keyring

0% WoW

Custom keyring is flat week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

engraved gift

0% MoM

Engraved gift is flat month on month in the UK. Platforms above +5%: Google Shopping, YouTube. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

gift for boyfriend

0% MoM

Gift for boyfriend is flat month on month in the UK. Platforms above +5%: Google Shopping, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 3 Feb 2025 (YouTube search). List by about w/c 21 Dec 2026.

Gifts & personalised

gift for dad

0% MoM

Gift for dad is flat month on month in the UK. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 8 Dec 2025 (Google search). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Gifts & personalised

gift for him

0% MoM

Gift for him is flat month on month in the UK. Platforms above +5%: Google Shopping, YouTube, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 8 Dec 2025 (Google search). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Gifts & personalised

name necklace

0% MoM

Name necklace is flat month on month in the UK. Platforms above +5%: Google Shopping, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 24 Nov 2025 (Google search). Peak expected w/c 23 Nov 2026. The usual list-by window has passed, so list now.

Gifts & personalised

new home gift

0% MoM

New home gift is flat month on month in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 2 Dec 2024 (Google search). Peak expected w/c 30 Nov 2026. The usual list-by window has passed, so list now.

Gifts & personalised

personalised biscuits

0% WoW

Personalised biscuits is flat week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

personalised gifts

0% MoM

Personalised gifts is flat month on month in the UK. Platforms above +5%: Google Shopping, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 2 Dec 2024 (Google search). Peak expected w/c 30 Nov 2026. The usual list-by window has passed, so list now.

Gifts & personalised

mothers day gift

0% WoW

Mothers day gift is flat week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 2 Mar 2026 (Google search). List by about w/c 18 Jan 2027.

Gifts & personalised

personalised doormat

-1% WoW

Personalised doormat is down 1% week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

birth flower necklace

-1% WoW

Birth flower necklace is down 1% week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

fathers day gift

-1% WoW

Fathers day gift is down 1% week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 2 Jun 2025 (Google search). List by about w/c 19 Apr 2027.

Gifts & personalised

birthday gift

-5% MoM

Birthday gift is down 5% month on month in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 8 Dec 2025 (Google Shopping). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Gifts & personalised

custom gift

-5% MoM

Custom gift is down 5% month on month in the UK. Platforms above +5%: Google Shopping, YouTube. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 9 Dec 2024 (Google Shopping). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Gifts & personalised

gift box

-8% MoM

Gift box is down 8% month on month in the UK. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 8 Dec 2025 (Google search). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Gifts & personalised

personalised car air freshener

-8% WoW

Personalised car air freshener is down 8% week on week in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Weddings

bouquet flowers

-14% MoM

Bouquet flowers is down 14% month on month in the UK. Platforms above +5%: Google Shopping, Pinterest. Niche: Weddings. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 2 Mar 2026 (Google search). List by about w/c 18 Jan 2027.

Gifts & personalised

best friend gift

-17% MoM

Best friend gift is down 17% month on month in the UK. Platforms above +5%: Google Shopping, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

engagement gift

-20% MoM

Engagement gift is down 20% month on month in the UK. Platforms above +5%: Google Shopping, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Gifts & personalised

photo gift

-20% MoM

Photo gift is down 20% month on month in the UK. Platforms above +5%: YouTube. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 8 Dec 2025 (Google search). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Weddings

wedding cake

-22% MoM

Wedding cake is down 22% month on month in the UK. Platforms above +5%: YouTube. Niche: Weddings. This percentage is raw, not seasonally adjusted.

Gifts & personalised

anniversary gift

-32% MoM

Anniversary gift is down 32% month on month in the UK. Platforms above +5%: Google Shopping, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 21 Jul 2025 (Google search). List by about w/c 7 Jun 2027.

Gifts & personalised

wedding gift

-40% MoM

Wedding gift is down 40% month on month in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 21 Jul 2025 (Google search). List by about w/c 7 Jun 2027.

Gifts & personalised

leather gift

-44% MoM

Leather gift is down 44% month on month in the UK. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 2 Dec 2024 (Google search). Peak expected w/c 30 Nov 2026. The usual list-by window has passed, so list now.

Gifts & personalised

gift for girlfriend

-50% MoM

Gift for girlfriend is down 50% month on month in the UK. Platforms above +5%: eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 8 Dec 2025 (Google search). Peak expected w/c 7 Dec 2026. The usual list-by window has passed, so list now.

Gifts & personalised

personalized gifts

-50% MoM

Personalized gifts is down 50% month on month in the UK. Platforms above +5%: Google Shopping, eBay. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Peaked w/c 2 Dec 2024 (Google Shopping). Peak expected w/c 30 Nov 2026. The usual list-by window has passed, so list now.

Gifts & personalised

wooden gift

-50% MoM

Wooden gift is down 50% month on month in the UK. Platforms above +5%: Google Shopping. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 1 Dec 2025 (Google search). Peak expected w/c 30 Nov 2026. The usual list-by window has passed, so list now.

Gifts & personalised

retirement gift

-75% MoM

Retirement gift is down 75% month on month in the UK. Platforms above +5%: no platform above +5%. Niche: Gifts & personalised. This percentage is raw, not seasonally adjusted.

Last year peaked w/c 16 Mar 2026 (Google search). List by about w/c 1 Feb 2027.

Gifts & personalised

cow lover gift

n/a

Cow lover gift is tracked in Gifts & personalised. Not enough history yet for a growth figure.