Trend check · updated 2026-11-01
Is “beer lover gift” trending?
Niche: Gifts & personalised (UK) · Gifts & personalised (US)
UK: Not yet: it does not currently meet the cross-platform rules (rising on 2+ platforms for 2 weeks).
US: Not yet: it does not currently meet the cross-platform rules (rising on 2+ platforms for 2 weeks).
Etsy new listings (all shops): very high (100+ a day).
Raw growth by platform: UK vs US
Data for week ending 1 November 2026.
| UK | US | |||||
|---|---|---|---|---|---|---|
| Platform | WoW | MoM | Status | WoW | MoM | Status |
| eBay listings | ▲ +1% | Building history | ▬ flat | ▼ -2% | Building history | ▬ flat |
| eBay new listings | ▲ +31% | Building history | ▲ growing | ▼ -4% | Building history | ▬ flat |
| Etsy listings UK: all shops · US: US-based shops | ▬ 0% | Building history | ▬ flat | ▼ -1% | Building history | ▬ flat |
| Overall (median across platforms) | ▲ +1% | too early | ▬ flat | ▼ -2% | too early | ▬ flat |
Raw change, not seasonally adjusted (some of it may be the normal time of year). The signal is separate: it subtracts the same week last year only when a source has 54 or more weekly points after alignment, which in practice is only Google Trends (UK and US). WoW = latest week vs the week before. MoM = average of the last 4 weeks vs the 4 weeks before (needs at least 3 weeks in each window). Weeks start on Sunday. Only percentages are shown, never listing counts. A percentage is not shown when a source has fewer than 2 weekly points (the cell says “too early”, or “Building history” for a new eBay or Etsy series), or when a change of −100% comes from a previous Google or Pinterest index under 5 or a previous count under 20. A −100% week-on-week change is also withheld when that source has no month-on-month figure yet, so a short series that falls to zero is not shown as a collapse. Those cells say “too early”, with the tooltip “not enough history yet”. Etsy UK column = all Etsy shops worldwide (Etsy has no buyer-country filter); Etsy US = US-based shops. Google Trends: UK and US each have their own series.
eBay and Etsy figures are still building history. We started collecting them recently, so where a marketplace figure is not ready yet it shows Building history rather than a percentage. Week-on-week figures appear after two weekly snapshots and month-on-month after about seven.
Platforms growing
UK: Growing on 1 of 2 platforms with enough history G·S·Y·P·E▲T▬
Growing = change above +5% (MoM where available, otherwise WoW); falling = below −5%.
US: Growing on 0 of 2 platforms with enough history G·S·Y·P·E▬T▬
Growing = change above +5% (MoM where available, otherwise WoW); falling = below −5%.
What this means for sellers
- Only eBay is growing. Interesting, but not proof of demand yet. Keep an eye on it.
- Lots of new Etsy listings (100+ a day): expect plenty of competition, so stand out on design.
- These are raw changes, not seasonally adjusted, so some of the rise or fall may be the normal time of year.
- Always check trademarks and IP before you sell.
Change used for the signal
UK
Not enough history yet.
US
Not enough history yet.
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