Gifts & personalised: trending keywords for UK sellers

Last updated 2026-11-01. 61 keywords tracked in this niche; 6 are growing on more than half of their platforms with data. UK data: Google Trends UK (web, Shopping, YouTube search) via DataForSEO, YouTube Data API (GB), Pinterest Trends (GB+IE), eBay Browse API (EBAY_GB), Etsy Open API (all shops, worldwide: Etsy has no buyer-country filter).

Data for week ending 1 November 2026.

Tier: Inspiration = rising on Google, YouTube or Pinterest (early interest); Buying interest = rising on eBay or Etsy; Both = rising in each group. Platforms growing = how many platforms show a change above +5% (using MoM where available, otherwise WoW), out of the platforms that have enough history for a figure. ▲ growing (above +5%) ▼ falling (below −5%) ▬ flat · no figure yet. G Google search · S Google Shopping · Y YouTube · P Pinterest · E eBay · T Etsy. Raw growth, not seasonally adjusted. WoW = latest week vs the week before; MoM = average of the last 4 weeks vs the 4 weeks before. too early = not enough history yet. Tap a column heading to sort. ⚡ spiking today = the daily check found a jump well above the trailing 7-day average. A percentage is not shown when a source has fewer than 2 weekly points (the cell says “too early”, or “Building history” for a new eBay or Etsy series), or when a change of −100% comes from a previous Google or Pinterest index under 5 or a previous count under 20. A −100% week-on-week change is also withheld when that source has no month-on-month figure yet, so a short series that falls to zero is not shown as a collapse. Those cells say “too early”, with the tooltip “not enough history yet”.

eBay and Etsy figures are still building history. We started collecting them recently, so where a marketplace figure is not ready yet it shows Building history rather than a percentage. Week-on-week figures appear after two weekly snapshots and month-on-month after about seven.

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